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Royals and Entercom agree to five-year pact
07/31/2007 6:06 PM ET
KANSAS CITY -- The Kansas City Royals and Entercom Communications Corporation today announced a five-year contract to broadcast the Royals on radio beginning with the 2008 season. Financial terms of the new agreement were not disclosed. The Entercom-Kansas City family includes eight stations, with the Royals game broadcasts to air on KCSP Radio (610 Sports).

"In the final analysis, Entercom-Kansas City was the most attractive suitor to carry the Royals on radio," said Kevin Uhlich, Royals Senior Vice President of Business Operations. "The play-by-play coverage on 610 Sports and the wide-ranging scope of the other seven stations in the market under the Entercom-Kansas City umbrella will afford us the unique opportunity to reach a full spectrum of listeners. We have also assembled a plan to work closely with the Entercom-Kansas City family to promote Royals baseball in a variety of methods, not only during the season, but in the winter months as well."

"This exciting new partnership further exemplifies KCSP's commitment to providing Kansas City fans with the most comprehensive and best sports coverage of Kansas City's home teams," said Allan Davis, KCSP/KMBZ Operations Director. "The Royals will become a centerpiece for 610 sports."

"This is more than just a radio broadcast rights deal," stated Dave Alpert, VP-Market Manager, Entercom Kansas City. "This is a long term partnership between two organizations that are both committed to winning."

The contract calls for the 162-game regular season and a minimum of 20 spring exhibitions to be carried on 610 Sports, with the exception of Sunday games, which will air on News Radio KMBZ (980 AM). The agreement also calls for significant marketing and promotion on all of the Entercom-Kansas City stations, as well as Internet promotion, "themed" game days at the "K," and appearances by local bands on "610 Saturdays."

Other Entercom-Kansas City stations include KMBZ-AM (980), KQRC-FM (98.9), KRBZ-FM (96.5), KUDL-FM (98.1), KXTR-AM (1660), KYYS-FM (99.7), WDAF-FM (106.5).

This story was not subject to the approval of Major League Baseball or its clubs.


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