|© 2005 MLB Advanced Media, L.P. All rights reserved.|
Catalyst Media Group (CMG) licences Major League Baseball Advanced Media (MLBAM) content for wireless distribution in UK and Ireland05/10/2005 3:00 PM ET
Catalyst Media Group plc, the leading provider of services supporting the distribution of audio-visual content on digital platforms, today announces an agreement with Major League Baseball Advanced Media, LP (MLBAM) for the wireless distribution of certain MLBAM content to consumers in the UK and Ireland. Catalyst Media has agreed to distribute logos and club graphics of each of the 30 teams comprising Major League Baseball in the United Kingdom as wallpaper for use on mobile phones. The agreement covers the current season ending with the "World Series" championship in autumn 2005 with an option to renew for the following season. Catalyst Media will provide guaranteed minimum revenues to MLBAM for the sale of the logos. Paul Duffen, CEO of Catalyst Media, commented: "We are delighted to announce the agreement with Major League Baseball Advanced Media. This punctuates Catalyst Media's role as a trusted intermediary with brands of the highest quality and rights-holders of the most compelling content. This deal underscores Catalyst Media's leadership as a global distributor via all interactive digital platforms." George Kliavkoff, senior vice president of business development for MLBAM commented: "This Agreement represents MLBAM's first-ever wireless distribution initiative in the United Kingdom and Ireland. We constantly strive to connect with both new and displaced Major League Baseball fans, and now fans can take their favorite teams with them everywhere, as Major League Baseball Club wallpapers will be available for purchase and download to mobile phones for the 2005 season."
This story was not subject to the approval of Major League Baseball or its clubs.