|Front Office biographies
Mike Swanson, Vice President-Communications & Broadcasting
In his 37th season of Major League baseball in 2015, Mike Swanson is in his ninth season as the Royals Vice President-Communications & Broadcasting. Known as "Swanee", he worked in the Royals PR department in the 1970s and returned to Kansas City after nine seasons with the Arizona Diamondbacks as Senior Director of Public Relations.
The last two years, he has been invited to speak at the Major League Baseball Rookie Career Development Program in Leesburg, Va., becoming the first club PR representative to serve on a panel in the 24-year history of the program. In 2002, Swanson earned the prestigious Robert O. Fishel Award for Public Relations Excellence. The award, named after the long-time baseball executive, goes to the "Active, non-uniformed representative of Major League Baseball whose ethics, character, dedication, service, professionalism and humanitarianism best represents the standards propounded by Robert O. Fishel." The honor came two years after he served as the Public Relations liaison for the MLB All-Star squad that played an eight-game series in Japan in November, 2000.
Prior to his start-up role with the Diamondbacks, Swanee had a similar experience with the Colorado Rockies, joining their staff in 1992, a year before they played their first game. He has also worked in public relations with the San Diego Padres.
Though baseball is his passion, Swanee has had the opportunity to work in other sports. His mother, the late Betty Swanson, worked for both the Kansas City Athletics and Chiefs over a 36-year span, with the younger Swanson tagging along and working in the equipment rooms of both franchises.
Around his baseball career, Swanson has also served as a statistician, starting in 1977 with Keith Jackson on college football and evolving into stints with Monday Night Football, and the sharing of booth space with some of the top announcers in sports. The Kansas Jayhawks fan has worked a total of six Final Fours, six Super Bowls, four NFC Championship Games, five Sugar Bowls, six Cotton Bowls, three Fiesta Bowls, the 2007 BCS Title Game and 23 Maui Invitationals.
Swanson and his wife, Renee, have a 16-year old daughter, Rachel, and reside in Lee's Summit, Mo.
close window print window