Royals to hold Digital Digest at FanFest
Club giving social media fans a chance to get access to interviews
Whether you're a blogger, tweeter or a Flip cam handyman, the Royals want to invite you to be a part of their press corps.As a special part of the upcoming FanFest at the Overland Park Convention Center, the Royals will hold the first-ever Digital Digest, a chance for fans to apply for access to exclusive interviews with general manager Dayton Moore and Royals players. The lines between traditional media and social media have blurred considerably in recent years, prompting the Royals to offer this unprecedented opportunity. "We understand that it is no longer just about sharing what is current with the Royals through social media, but it's also about including social media members in the process and providing them access to participate," said Erin Sleddens, the Royals' director of online and target marketing. "This is a chance for social media journalists to represent their readers and followers." Those social media journalists can apply to take part in the Digital Digest at www.royals.com/digitaldigest. In addition to the interview access, participants will get a behind-the-scenes tour of FanFest during a sneak preview of the event on Thursday, Jan. 20. Applications will be accepted until noon CT on Wednesday. FanFest, presented by Sprint and Teva Neuroscience, will be open to the public Jan. 21-22. Current Royals players scheduled to attend FanFest include Joakim Soria, Billy Butler, Kyle Davies, Jeff Francoeur, Chris Getz, Alex Gordon and Luke Hochever, among others. Manager Ned Yost will attend, as will some of the organization's top prospects, such as Eric Hosmer, John Lamb and Mike Moustakas. For the casual fan, FanFest offers player autographs, an awards presentation, silent auctions and interactive games. But to the lucky ones selected to take part in Digital Digest, it will include a little more. This program is a chance for those tracking and talking about the Royals' every move through technological means to meet the men they discuss and gain greater insight into their thoughts on the 2011 season and the club's direction. It's an intriguing opportunity as social media becomes a bigger part of fans' appreciation of the game.
Anthony Castrovince is a reporter for MLB.com. Read his columns and his blog, CastroTurf, and follow him on Twitter at @Castrovince. This story was not subject to the approval of Major League Baseball or its clubs.