Royals Press Release
Royals take on Rangers in Budweiser's Good Sport Challenge
Teams challenge their fans to be ‘Budweiser Good Sports’ and designated drivers
KANSAS CITY, MO – The Kansas City Royals and Texas Rangers have found a new way to compete this season. To help promote a positive in-stadium experience for fans and to help make our roads safe, each team is partnering with local officials, Anheuser-Busch, Techniques for Effective Alcohol Management (TEAM) Coalition, and participating retailers for the Budweiser’s Good Sport Designated Driver Challenge.
During each team’s home games this season, the Royals and Rangers will encourage adult fans to pledge to be a designated driver at Budweiser’s Good Sport booths located throughout both Kauffman Stadium and Rangers Ballpark in Arlington. The teams will earn a run, or one point, for every fan that registers. To qualify, designated drivers must:
· Be 21 or older and have a valid driver’s license
· Pledge to not drink alcohol at the game
· Provide a safe ride home from the game for their friends and family.
Royals fans can sign up at the Budweiser Good Sport designated driver booth located near Rivals Sports Bar in the Outfield Experience. Fans who pledge to be designated drivers receive a complimentary soft drink and a chance to be selected as the “Budweiser Good Sport Designated Driver of the Game.” Winners receive a Budweiser Good Sport polo shirt and are recognized on CrownVision. At the end of the first half of the season, two winners will be selected to win two tickets to the MLB All-Star Game, which will take place at Kauffman Stadium on Tuesday, July 10.
“We’re proud to see Royals fans embracing the use of designated drivers,” said Michael Bucek, Royals Vice President-Marketing & Business Development. “We want our fans to have an enjoyable experience at the park and get home safely after every game.”
“The competitive nature of both teams will really come out as neither the Rangers nor the Royals want to lose to their rival,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “Even though there will only be one victor in the Budweiser Good Sport Designated Driver Challenge, every fan who includes a designated driver in their game plan is part of the winning team.”
This year, the winning team of the Budweiser Good Sport Challenge will receive a $1,000 donation from Anheuser-Busch to its favorite charity. For 25 years, the Budweiser Good Sport program has promoted responsible fan behavior at sporting venues nationwide and rewards fans who volunteer to be designated drivers for their families and friends.
According to the 2011 GfK Roper Designated Driver Study, 141 million American adults 21+ have been a designated driver or have been driven home by one. In addition, the majority (97 percent) of adult sports fans 21+ who drink alcohol beverages said they drink responsibly and in moderation at sporting events (ORC International’s Responsible Sports Fan Survey).
For additional information, members of the media may contact the Royals Publicity Department at (816) 921-8000.
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaries, stadium service providers, the beer industry, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, National Basketball Association, National Baseball League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite Show Services, International Association of Assembly Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, please visit www.TeamCoalition.org or www.rhir.org.