06/13/2008 12:19 PM ET
Major League ballparks go blue on Father's Day to increase prostate cancer awareness
Fans encouraged to participate in "Home Run Challenge" to raise funds for research
Major League Baseball will again team up with the Prostate Cancer Foundation (PCF) to increase awareness and early detection of prostate cancer this Father's Day. In an effort to emphasize the impact of a disease that strikes one out of every six American men, all Major League Baseball games played on Sunday, June 15, will recognize those whose lives have been affected by prostate cancer and communicate invaluable health information regarding the disease.
On-field personnel including players, managers, coaches, trainers, umpires and groundskeepers, will wear blue wristbands, blue eye glare, and blue ribbon uniform decals symbolizing prostate cancer awareness. The blue ribbon logo will also appear on the bases, commemorative home plates and the official dugout lineup cards. Game-used bases, team-autographed commemorative home plates and lineup cards from each ballpark will be auctioned off at a later date to raise additional funds for PCF.
"Our long standing relationship with the Prostate Cancer Foundation reinforces MLB's commitment to eradicating this deadly disease," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "Father's Day in our ballparks provides us with a unique platform to communicate to our fans the importance of early detection."
One of the key components of the Father's Day initiative is the "Home Run Challenge," a program supported by all 30 Clubs and its players. Now in its 12th year, fans are able to make monetary donations at www.pcf.org for each home run hit during 60 select MLB games ranging from June 5 - June 15, including all games played on Father's Day. Major League Baseball Charities has committed $50,000 to PCF as part of the "Home Run Challenge" program.
Each Major League Club has at least one player representative who is publicly supporting the "Home Run Challenge." Since its inception, this initiative has raised more than $30 million toward prostate cancer research. All money raised through the "Home Run Challenge" goes directly toward prostate cancer research.
MLB support for the Father's Day program will also include editorial content on MLB.com, the official website of Major League Baseball, featuring Major League Baseball players and their fathers. Major League Baseball will run a full-page ad in USA Today in honor of Father's Day and to promote prostate cancer awareness.
Fans wishing to learn more can receive information cards about prostate cancer awareness by visiting the guest services area at each ballpark.
Major League Baseball Health Initiatives
The Father's Day prostate cancer initiative is one of several health initiatives supported by Major League Baseball. Other projects include: Susan G. Komen for the Cure, working to educate women about breast cancer and recognized on Mother's Day; Play Sun Smart, a league-wide, season-long skin cancer awareness program in conjunction with the Major League Baseball Players Association and the American Academy of Dermatology; and Stand Up to Cancer, an organization whose mission is to establish and fund focused and intense cancer research in an effort to effect cancer advances as rapidly as possible through a new and unique funding scientific funding model.
About The Prostate Cancer Foundation
Prostate cancer strikes one out of every six American men. The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for prostate cancer research to discover better treatments and a cure for recurrent prostate cancer. PCF pursues its mission by reaching out to individuals, corporations and others to harness society's resources--financial and human--to fight this deadly disease. Founded in 1993, the PCF has raised more than $350 million and provided funding for more than 1,400 research projects at nearly 150 institutions worldwide. The PCF has been a pioneer in the grant making process, simplifying paperwork for grantees and leaving more time for scientific investigators to conduct needed research. The PCF also advocates for greater awareness of prostate cancer and more government resources, resulting in a twenty-fold increase in government funding for prostate cancer. More information about PCF can be found at www.pcf.org.
2008 clubs with Father's Day home games:
Chicago White Sox
Los Angeles Angels
New York Mets
San Francisco Giants
St. Louis Cardinals
Tampa Bay Rays
Toronto Blue Jays