© 2010 MLB Advanced Media, L.P. All rights reserved.

11/12/10 7:23 PM EST

Goldberg named new KC director of scouting

KANSAS CITY -- Lonnie Goldberg was promoted by the Royals to director of scouting on Friday.

Goldberg has a long association with Dayton Moore, the Royals' general manager, and J.J. Picollo, who remains in his position as assistant general manager-scouting and player development. Goldberg played baseball at George Mason University in Virginia when Moore was an assistant coach and Picollo was a teammate. All three worked for the Atlanta Braves before joining the Royals.

Goldberg, who joined Kansas City in 2007, was director of baseball operations.

"Lonnie has been an important and key component to the Royals over the past three years as we continue to build a strong farm system," Moore said. "He has demonstrated a keen eye for talent and possesses an aggressiveness and work ethic that is unmatched."

Goldberg was in the Braves' scouting department for six years. He played in the Minor Leagues for three years in the Texas Rangers' organization and also played in independent leagues, Taiwan and in the Colorado Rockies' system. An infielder, he was drafted in the 27th round in 1993 by the Rangers.

Dick Kaegel is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.