10/05/2012 10:55 AM EST
Royals TV ratings reach all-time high
Ratings on FOX Sports Kansas City increased 13 percent to 3.8 household rating, the highest season average ever for Royals cable telecasts
Viewership for Kansas City Royals cable telecasts reached an all-time high in 2012. The 140 regular season games televised on FOX Sports Kansas City averaged a 3.8 household rating in the Kansas City DMA, according to The Nielsen Co., up 13 percent from 2011.
Ratings increased over 2011 in every month of the season except August. Viewership in September increased 52 percent over last year, the most of any month.
The 3.8 household rating surpasses the previous season high of 3.4 established in 2003. Available ratings data goes back to 1997.
“This year again showed that Kansas City has great baseball fans,” said FOX Sports Kansas City Senior Vice President and General Manager Jack Donovan. “The city embraced the All-Star Game. Attendance was up. And the TV ratings show that fans are excited about what the Royals are building.”
This story was not subject to the approval of Major League Baseball or its clubs.