10/29/2012 11:47 AM ET
Royals Select Walz Tetrick As Advertising Agency
Club Partners with Local Company on Creative Development & Media Planning
KANSAS CITY, MO (October 29, 2012) – The Kansas City Royals announced today the selection of Walz Tetrick Advertising (WTA) as the club’s new advertising agency of record. WTA, located in Mission, Kan., will begin work with the Royals immediately in preparation for the 2013 season.
“We were fortunate to have several excellent options for an advertising agency partnership,” said Michael Bucek, Royals Vice President-Marketing & Business Development. “Walz Tetrick came to the forefront with their originality, enthusiasm and an approach that meshed well with our staff. We look forward to working with their team to further our brand development and provide fans with a connection to our players and organization.”
The agency’s responsibilities will include creative development and production, as well as media planning and implementation.
“We are thrilled to be working with one of the most iconic brands in Kansas City,” said WTA president and owner Charlie Tetrick. “WTA believes the Royals are a perfect fit for the agency, which holds an extensive portfolio of media, creative development and consumer promotional work across various industries, including sports marketing. After assisting with branding campaigns for other local sport organizations including the Kansas City Chiefs and Missouri Mavericks, WTA is pleased to establish a partnership with the Royals, one of Kansas City’s marquee sports franchises. The Royals have a promising year ahead, and we can’t wait to be part of it.”
For additional information, members of the media may contact the Royals Publicity Department at (816) 921-8000 or Mike Campbell, Director of Client Partnerships for Walz Tetrick Advertising, at (913) 789-8778.
This story was not subject to the approval of Major League Baseball or its clubs.