06/14/2011 5:15 PM ET
Cano, Posada, Rivera and Rodriguez personally designed jerseys and T-shirts unveiled in the virtual world
Yankees 2011 Signature Series line of apparel unveiled on Facebook
NEW YORK -- The Major League Baseball Players Association unveiled the Players Choice Signature Series jerseys and T-shirts designed by Yankees Robinson Cano, Jorge Posada, Mariano Rivera and Alex Rodriguez on Facebook.com. The players designed the apparel exclusively for their fans, with each product expressing their unique personalities and attitudes.
The Yankees Players Choice Signature Series™ jerseys and T-shirts are now on sale at Yankee Stadium, online at MLB.com and at New York-area Yankees Clubhouse stores, Modell’s and Hat World locations.
The players produced the products in a two-month design and manufacturing process with the Major League Baseball Players Association and its apparel licensee, VF/Majestic, beginning with one-on-one design sessions during Spring Training. Players from the Boston Red Sox, Philadelphia Phillies and San Francisco Giants joined the Yankees players in designing unique apparel items for the 2011 Signature Series collection.
The Signature Series product-line made its debut in 2009, when New York Mets players designed items for sale in the MLBPA’s Players Choice Clubhouse retail store located at Citi Field.
In 2010, players from the Yankees, Mets, Phillies and Minnesota Twins designed jerseys, T-shirts and caps as part of the Signature Series collection.
The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the 30 Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players.